REVOLUTION “The First Timepiece From This Albanian Watch Brand Is A Unique Masterpiece”

The First Timepiece From This Albanian Watch Brand Is A Unique Masterpiece

It also makes its mark as the first Albanian watch in the 2024 GPHG Artistic Craft Category.

If there’s anything to know about Albania, it’s a picturesque country in the Balkans with a rich and diverse cultural heritage. The country prides itself on its intricate filigree jewelry that embody the spirit of its ancient culture. Brands such as Artistic Jewellery Pirro is one such ambassador championing Albania’s expertise in this field, by creating high-end jewellery and unique timepieces. To which, Pirro presents its first-ever masterpiece, “Primordial Passion”.

The Primordial Passion, a watch by the Pirro brand featuring a glass mosaic face and tiny gold figures. “We are the only watch brand producing 100 percent in Albania, apart from the Swiss movement,” said Pirro Ruco, the brand’s founder.
Pirro Ruco in his office in Tirana, Albania. He grew up under communism, and got his big break in the late ’80s, when his idea of making a pin featuring the country’s Communist dictator caught on with party officials.

We must emphasize that such sculptural engravings demand a high-level of expertise. Closing in on the figurines as depicted in these macroscopic images, each minute detail, from their facial expressions to the embroidery on their clothing, are captured spectacularly in intricate detail. Take for example one of the musicians in the centerpiece who’s depicted with a flute — all ten fingers interact with the golden rod in hyperrealistic fashion, to which the proportions from his tipped hat down to the curled boots even provide a close emulation of its texture. Multiply this strategy to 15 other differing Albanian folklore characters of the same size and you’ve got yourself a theatrical masterpiece on the wrist.

Pirro shares that the engraving is “achieved by a method that has not been crafted before” and that they’ll be revealing more details in the near future.

 

The back of the Primordial Passion, at the Pirro showroom in Tirana in August. The watch was entered in the 2024 Grand Prix d’Horlogerie de Genève.
“I want to measure time with timeless beauty, by creating artistic and unique watches that transcend functionality to become enduring pieces of art.” — Mr. Pirro Ruço, Founder of Artistic Jewellery Pirro

The encircling figurines are conjoined in a dance and are placed on a micro-mosaic arrangement made from Murano glass stones. Against the different shades of red that show off a red-to-black gradient, these 1,500 stones are cut in eight different colors and 64 precise shapes, creating a vivid backdrop that reflects the intensity and vibrancy of Albanian culture. The fine gold geometric pattern cleverly forms the Pirro brand motif hidden among the inverted “P”s.

 

Taking note also of the lug design that is expressly ornate, akin to overly decorated cabriole legs on a rich piece of mahogany only fit for the Louis XV period. What we mean to say is, even placing the watch down on a tabletop makes for an admirable accent.

Mr. Ruco with his daughter Alba Ruco at their workshop in Tirana in August. Ms. Ruco went abroad to study management and work for De Beers before returning to Albania to help her father with the business.

The back of the watch continues this artistic narrative, featuring an engraved micro-relief scene of the folk dancers. All gold components of the entire construction are produced in-house by Pirro, thanks to their investment in the latest Swiss manufacturing technology. Powering the time-only display is a central mechanical movement, developed in collaboration with Geneva-based watchmaker Agenhor. The movement enables the intricate choreography of the dancers and is complemented by bi-color hour hands, shaped like eagle claws, crafted from black and yellow 18K gold.

The watch is presented as a pièce unique and is a current entry in the Artistic Crafts category in the 2024 Le Grand Prix d’Horlogerie de Genève (GPHG).

The dial and parts of the Primordial Passion watch by Pirro, under a microscope in the brand’s Tirana workshop. To make the watch, Mr. Ruco positioned 1,500 Murano glass mosaic pieces one by one.

Arguably, the pronounced crystal dome may deter one’s thoughts from wearing the watch with your favorite dress shirt. Will it slide under my French cuff?, you wonder. But we’re convinced that the Primordial Passion isn’t made for such conventional manners. It’s a showpiece that puts Albanian culture center-stage (perhaps literally in the case of this watch), not to mention the exemplary level of precision exercised to arrange the variously-sized Murano glass stones in an aesthetically pleasing pattern (the smallest measuring just 0.2mm across). It’s no conventional timepiece that’s for sure — so perhaps an automaton version next?

Tech Specs: Pirro Primordial Passion

Movement: Manual-winding central fix movement developed by Agenhor; 50-hour power reserve
Functions: Hours and minutes
Case: 46.5mm × 22mm; 18K yellow gold
Dial: 18K yellow gold with 1,500 Murano glass stones in a micro-mosaic pattern
Strap: Lizard leather strap
Price: CHF 1.2m
Availability: Pièce unique

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ARTISTIC JEWELLERY PIRRO, LABORATORY
Adresa: Prane stadiumi Dinamo Rr.Gjin Bue Shpata
Lagja 8, Pallaii 5/1, Tirana, Albania
[email protected]
📞 +355 24 34345
🕒 E Hene-E Shiune 8:30-17:30
ARTISTIC JEWELLERY PIRRO, LABORATORY
Adresa: Prane stadiumi Dinamo Rr.Gjin Bue Shpata
Lagja 8, Pallaii 5/1, Tirana, Albania
[email protected]
📞 +355 24 34345
🕒 E Hene-E Shiune 8:30-17:30
ARTISTIC JEWELLERY PIRRO, LABORATORY
Adresa: Prane stadiumi Dinamo Rr.Gjin Bue Shpata
Lagja 8, Pallaii 5/1, Tirana, Albania
[email protected]
📞 +355 24 34345
🕒 E Hene-E Shiune 8:30-17:30
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