The watches nominated for the GPHG always have very special features, especially in the Artistic Craft category. For the first time, a watch from Albania is competing in this category in 2024. This timepiece is the first masterpiece from Artistic Jewellery Pirro, called Primordial Passion, a uniquetimepiece that brings together

Albanian jeweller Pirro Ruco laboured day and night for five years to capture the essence of his country in a spectacular luxury watch. Now the timepiece, worth roughly $1.4 million, is set to face off against the best watches from across the world at the Geneva Watchmaking Grand Prix in November.

Artistic Jewelry Pirro, the renowned Albanian jewelry brand, proudly presents “Primordial Passion,” a timepiece that combines the house’s exceptional craftsmanship with the rich heritage of ancient Albanian culture. This unique timepiece symbolizes the confluence of art and innovation and is the result of five years of dedication and passion. It

Working with the Swiss movement specialist Agenhor, Pirro created a timepiece that has tiny dancers and musicians on its mosaic dial. The dial of Primordial Passion, a one-of-a-kind watch by the Pirro brand in Albania, is dominated by 12 tiny gold folk dancers, each a third of an inch tall.

“Primordial Passion” is a timepiece that brings together nearly 30 years of experience in artistic crafts and the heritage of ancient Albanian culture from the jewellery house Pirro. Art meets innovation in this unique model, which aims to puts Albania on the map of high-end watchmaking. Artistic Jewellery Pirro, founded