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Pirro Goes South is our exclusive summer campaign or a state of mind. Conceived as a poetic journey through the vibrant landscapes, colours, and emotions of the Albanian South, this exclusive collection from Argjendari Pirro transforms the essence of summer into a series of refined, wearable works of art.
From the sun-drenched coastlines of the Ionian and Adriatic Seas to the timeless charm of stone-built villages, olive groves, and terraced hillsides, the campaign draws deeply from the natural and cultural wealth of southern Albania. It’s a homage to beauty in its purest form: untouched, wild, deeply rooted in tradition, and yet always open to interpretation and evolution.
To bring this vision to life, we partnered with two icons of contemporary Albanian creativity: Drini Zeqo, an artist known for his deeply symbolic and conceptual work, and Klea Llagonia, Miss Albania 2023, whose elegance, warmth, and charisma embody the spirit of the modern Albanian woman. Together, they give voice and movement to a campaign that blends the classic with the contemporary, the artisanal with the artistic.
The jewellery featured in Pirro Goes South tells stories: not just of style, but of identity. Carefully crafted with Pirro’s signature attention to detail, each piece is inspired by symbols found in the sea, in the patterns of traditional Albanian embroidery, in sunrays dancing over water, and in the architecture of the South. From wave-like motifs to coral and shell-inspired forms, from earthy textures to glimmering stones reminiscent of coastal sunsets, every creation captures the feeling of freedom and serenity that defines summer in the South.
But this campaign is more than visual storytelling. It’s an invitation to live the summer differently: more consciously, more beautifully, and more connected to one’s roots. The jewellery becomes a companion to travel, to intimacy, to celebration. Whether layered with a linen dress on a beach walk, or accenting a silk ensemble during a golden-hour dinner, the pieces are meant to enhance not only your look, but your entire experience.
With Pirro Goes South, we reaffirm our commitment to Albanian heritage while embracing new artistic horizons. It’s a campaign that speaks to elegance without effort, luxury without excess, and tradition without limitation. A tribute to the South. A tribute to summer. A tribute to you.
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